In our last post, we spoke about the need to have an objective or goal for your website. When you are ready to move beyond having a simple brochure site for your business, the first step is to decide what you want your website visitors to do and to set up the site accordingly. Moreover, you can learn about Creativity, Marketing, SMO, Social media, web design, web traffic, and WordPress.
In this post, we want to talk about something more specific and a bit more fun. Your small business website should have a killer About Us page. If you have Google Analytics (or some other tracking software) installed on your site, take a moment to look over the list of your most visited pages. Go ahead…I’ll wait.
I am willing to bet that you are About Us page is viewed more than you think. It is probably in the top 5 most visited pages on your site. Very often, it comes in at number two, right behind the home page. Are you wasting this precious bit of real estate on your business site? Is it filled with pseudo-corporate-speak and talk of “synergy” or “adding value”? If so, stick around to the end of this post to learn how to create a killer About Us page.